As we approach 2024, businesses in international education should be thinking about how to update their social media strategy for the coming year. But doesn’t this involve a hefty investment? Not necessarily. Let’s look at some key trends to help revamp your social media strategy in 2024 without breaking the bank!

Live video

Authenticity is key in 2024. Users are gravitating towards content that feels genuine and relatable, with the popularity of live video continuing to grow across social media platforms. Consider going live to offer behind-the-scenes glimpses, Q&As with staff or sessions with influential guest speakers. Live video creates excitement and helps humanise your brand. What’s more, these narratives require minimal investment but offer maximum engagement.

User-generated content (UGC)

UGC is more influential than ever, often earning more trust than other branded content. It's not only cost-effective, but also highly shareable across social media channels and it helps build community around your brand. Encourage your students and partners to create videos, photos and testimonials sharing their experiences. Make it easy for people to contribute by providing prompts and hashtags, such as prompts for students to post dorm life snapshots or clients to speak up about what they love about your services.

Chatbots and AI

Businesses have dipped their toes into the world of automation this year, with this trend set to continue in 2024. Consider introducing basic AI tools on your social media platforms to handle common questions from prospective clients, automate responses, and connect users to real representatives when needed. Chatbots can allow you to provide good customer service at all hours – a crucial element for reaching international audiences. 

Sustainability and social responsibility

Consumers are becoming increasingly concerned about social responsibility and sustainability when choosing where to spend their money. Showcase your institution's commitment to these values in 2024 by using your social media platforms to highlight any eco-friendly initiatives or community service projects. It's a way to connect with your audience on a deeper level.

Focusing on these key trends will help you expand your reach and engagement next year without overstretching limited business resources. Remember, in the world of social media, it's not always about going big; it's about going smart.

Written by Stephanie Clark